UTILITA ‘ENERGY YOU CAN COUNT ON’

EXECUTIVE PRODUCER - SAMI ABUSAMRA | DIRECTOR - MICHAEL J FERNS

Energy provider Utilita came knocking with a script and a dream! Can you deliver a TV Commercial in a month? They asked.

Ummmm, yeah, sure, probably, what is it? We asked.

And here we are.

Shot in a single day on location in Manchester we made Utilita’s TV advert (above) and, with a few savvy tweaks to the dialogue and edit, they received three additional versions to roll out online too (below). Each of the additional versions focus on different product points, which is nice isn’t it.

Between these four 30 second edits, a few 20 second cut downs, the 15 second cutdowns and all the various aspect ratios requested for social platforms (that familiar pile of 5:4, 1:1 and 9:16 crops) we delivered 56 assets in total. We won’t put them all here though. That’d be bonkers.

CREDITS

Production Company - MISTER TIBBS

Director - MICHAEL J FERNS

Executive Producer - SAMI ABUSAMRA

Writer - DOMINIC STONE

Producer - ED NEWELL

Director Of Photography - DANIEL PURSE

Production Designer - MILLY WHITE

Sound Recordist - MIKE MULLENS

Costume Designer - ROSIE FARNWORTH

Hair and Make Up - LOU MCCANN

Post Production - RIDE THE LIGHTNING

Grade - PETER OPPERSDORFF at THE MILL